About Us

The Cerame Family has been serving St. Louis car buyers since 1966.

Our dealership's founder, Paul Cerame, began his career in 1966 selling and servicing British sports cars. He soon had the opportunity to purchase the dealership he managed and began his career as a dealer with brands like AMC, Jeep, DeLorean, Lincoln and Mercury. 

Founder Paul Cerame with what would be today a priceless Jaguar, circa 1966 

After becoming one of the top-performing Lincoln and Mercury dealers, Paul purchased a Ford franchise in 1997, and passed the reigns on to his three sons: Bob, Tom, and the late Dick Cerame.  

Paul's sons and current owners, Tom and Bob Cerame, along with their late brother Dick.

In 2011 they added Kia to their line-up. Today, Bob and Tom, along with a dedicated staff of employees, proudly continue the Cerame tradition and back it up with "Paul's Pledge":

                        Please contact Bob or Tom by email for further assistance. 


- A fair and honest sales experience

- No games, tricks or gimmicks

- The highest trade allowance

- The lowest possible price

- Outstanding customer service before, during, and long after the sale

Our beautiful Ford store located at 11400 New Halls Ferry Rd. in Florissant, MO

Our recently remodeled Kia store, located right across the street at 11655 New Halls Ferry Rd.


At Paul Cerame, we also go far beyond what other dealers will do to ensure your complete satisfaction by offering our No Charge Lifetime Maintenance program on all new and pre-owned vehicles.  That means you won't pay for oil changes and more for as long as you own your vehicle, giving you an even lower cost of ownership when you buy from Paul Cerame.  Combine this with our outstanding Parts and Service Departments at both our Ford and Kia dealerships -- including Ford QuickLane and Kia Express Service -- as well as our large Collision Repair Center located at our Ford store, and Paul Cerame is ready to serve all your vehicle needs, whatever they may be, for years to come.

We stand behind every deal like no other dealer.

Over the years, we have always strived for 100% complete customer satisfaction, just as Paul Cerame would expect.  As a result, we have won Ford's prestigious President's Award 13 times, more than any other dealer in St. Louis.  And just recently Kia named our Kia store #1 in the entire nation for Customer Sales Satisfaction, out of 770 Kia stores in the United States.  These accolades, along with decades of loyal, satisfied customers, demonstrate the concrete results of our commitment to giving every customer a great deal, with a great experience, backed by great service all along the way.  We always have, and we always will.

Our beautiful Ford showroom even features Enterprise Rental Cars and an Allstate Insurance office on-site.

Completely updated with all the latest comfort and convenience features, our new Kia store is a great place visit.


The Paul Cerame Auto Group

11400 New Halls Ferry Rd.
Directions Saint Louis, MO 63033

  • Sales: (314) 838-2400
  • Service: (314) 838-2400
  • Parts: (314) 838-2400


  • Monday 9:00 AM- 8:00 PM
  • Tuesday 9:00 AM- 6:00 PM
  • Wednesday 9:00 AM- 8:00 PM
  • Thursday 9:00 AM- 6:00 PM
  • Friday 9:00 AM- 8:00 PM
  • Saturday 9:00 AM- 6:00 PM
  • Sunday Closed